TZ, 30 June 2023, Prague, Czech Republic - The Alliance for Recycling Promotion (APPR), a non-profit organisation focused on strengthening and expanding sustainable recycling practices, announces the launch of its official activities on 16 June 2023. The formation is the brainchild of the Syba Packaging Institute and the Czech-Slovak ECR Initiative.

The inaugural meeting, which took place on 15 June 2023, was held with representatives of the APPR project team and the organisation's ambassadors. This key meeting provided an opportunity for discussion, exchange of ideas and sharing of best practices. The aim was to create a solid base for future work towards promoting and spreading recycling nationally and internationally. Packaging waste is increasing. One solution lies in the circular economy, packaging recycling.

"Our team is energized and ready to take on this challenge. We believe that the Recycling Promotion Alliance will be a key force in driving change in our approach to recycling and contributing to protecting our planet for future generations. The use of recyclates in packaging is of international importance. The Alliance is about collaboration across the supply chain, about inspiration, about sharing know-how. All of this towards a common goal. A sustainable supply chain," says Iva Werbynská, founder and CEO of APPR and the Syba Packaging Institute.

APPR aims not only to raise awareness of the importance of recycling, but also to support research and development in the field of recycling and to establish partnerships with organisations with the same goal. With this vision, our organization is ready to begin its journey and we look forward to the positive impact it can have on our communities and the environment.

"Packaging represents approximately 20-30% of the carbon footprint of products. Sharing expertise and collaborating across the supply chain can help companies achieve their goals towards greater sustainability. GS1 Czech Republic's support in packaging identification and sharing of packaging data based on GS1 standards is also important," explains Tomáš Martoch, Senior Manager ECR at GS1 Czech Republic. Coordination of ECR activities is provided by GS1 Czech Republic.

"Tesco has a goal to launch own-brand products only in recyclable packaging by 2025. We see the Recycling Alliance as a unique opportunity to discuss the topic of recyclability and reducing the impact from packaging with manufacturers and competitors. Compared to other platforms that sometimes discuss packaging recyclability, what is unique here is that the foundation is based on the scientifically developed Packaging Design for Recycling, This manual is developed in a technology-neutral way and addresses a wide range of different packaging formats and materials. The manual should say what is a good standard and we are therefore happy to find consensus across manufacturers and retailers so that downstream other links in the chain, such as waste management companies and recyclers, can contribute to increased recycling." says Jaroslav Vodáček, CE lead packaging manager at Tesco Stores.

"Only packaging designed to be as recyclable as possible can be truly circular. We at Danone are convinced that it is essential to start the circular transformation as soon as possible, and it is essential to involve as many partners as possible in such a systemic change. That is why we see membership of the Recycling Alliance as another important step in making the packaging we place on the Czech market truly sustainable." says Ivan Holub, Sustainability Lead CEE at Danone.

About the Recycling Alliance

The Alliance for Recycling Promotion is a non-profit organization based in the Czech Republic that focuses on promoting and expanding recycling practices both domestically and internationally. Its main goal is to raise awareness of the importance of recycling, to promote research and development in this area and to form partnerships with other organizations that share this goal. For more information on APPR activities and upcoming events, please visit our website: www.alianceprorecyklaci.cz.

About Czech-Slovak Packaging Institute SYBA

The SYBA Packaging Institute brings together and defends the interests of stakeholders in the packaging, packaging, packaging materials and machinery sector in the Czech Republic. It also provides a range of information and contact services. It is also involved in the field of education.

ABOUT ECR

The ECR (Effective Consumer Response) initiative is a joint activity of retail chains, manufacturers and suppliers. Its main objective is to increase efficiency and reduce costs within the supply chain in a sustainable way. The principle of ECR is intensive cooperation between its members to optimise processes in the trade and logistics sector. Coordination of ECR activities is provided by GS1 Czech Republic.

PR Manager:

Kristýna Marešová

krismaresova@gmail.com

725 954 790